Diploma of Business – Entrepreneurship

This subject will give you an understanding of how to research, develop and implement a business plan for a digital business model.

A business plan is a written description of your business’s future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you’ve written a plan, or at least the germ of a plan.

The real value of creating a business plan is not in having the finished product in hand; rather the process of researching and thinking about your business in a systematic way.

You start, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. Your plan shows how you will get from here to there.

For the entrepreneur the act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically.

It takes time now, but avoids costly, perhaps disastrous, mistakes later.

In this subject you will be able create the following elements within a Business Plan Document.

• Marketing Plan
• Operational Plan
• Management and Organization
• Personal Financial Statement
• Start-up Expenses and Capitalization
• Financial Plan

Students should learn how to effectively promote business online by developing a targeted online marketing strategy that engages potential customers throughout the digital landscape.

This subject will give you an understanding of how to effectively promote a digital business to engage potential customers. By analysing target audience needs, behaviours and challenges, entrepreneurs can design and develop marketing communications and online engagement strategies and plans.

This subject also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset.

Upon completing this foundational digital marketing course, you’ll be equipped with skills and strategies that can help you navigate today’s online landscape and develop a smart plan of action.

Topics Include:

• Examine the importance of the top three digital strategies for business, brand, and marketing.
• Define vital online marketing terms.
• Explore the components of the digital marketing landscape.
• Identify the uses of a marketing funnel.
• Discover the characteristics of an effective website.
• Recognize the importance behind choosing an effective domain name.
• Determine the importance of choosing a responsive design.
• Examine the fundamentals of a conversion funnel.

What is innovation?
Businesses that innovate, create more efficient work processes and experience better productivity and performance. Good business or team leadership empowers team members to take initiative and ownership of project tasks, encourages team co-operation, and rewards good work produced by team members.

In this subject you will understand the following:

• Concepts and theories of innovation
• Factors and tools that can motivate individuals to use creative thinking and apply innovative work practices different approaches to management and leadership which can support or hinder innovation.
• Research context for new system development.
• Generate system concepts and options
• Develop a plan for the system

For entrepreneurs, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can be a catalyst for the growth and success of your business, and help you adapt and grow in the marketplace.

Being innovative in a business can mean pivoting a business model to quickly adapt to environmental changes in order to deliver better products or services. All business strategies should include innovative techniques that will encourage a culture of innovation within teams and lead the way in innovative thinking and creative problem solving..