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Course

Diploma of Business

Course Overview

This course provides the skills and knowledge in the latest digital business practices. It covers digital and social media engagement to promote an online business strategy. Our approach combines virtual training with in class activities, and events to nurture entrepreneurial-minded people. The course includes practical and high-impact business skills training to help entrepreneurs at various stages take their businesses to the next level.\

Our lead entrepreneurs/teachers are both experienced in local and international business enterprise giving the students latest advice while core values and principles are taught.

The course teaches 3 key areas of skill:

  • Digital/computer literacy skills.
  • The use of social media for a business savvy environment
  • How to monitor and evaluate business campaigns through the use of digital technologies

CURRICULUM

Course Subjects

In this subject you will have an understanding how develop create and write a business plan.

A business plan is a written description of your business’s future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you’ve written a plan, or at least the germ of a plan.

The real value of creating a business plan is not in having the finished product in hand; rather the process of researching and thinking about your business in a systematic way.

You start, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. Your plan shows how you will get from here to there.

For the entrepreneur the act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically.

It takes time now, but avoids costly, perhaps disastrous, mistakes later.

In this subject you will be able create the following elements within a Business Plan Document.

  • Marketing Plan
  • Operational Plan
  • Management and Organization
  • Personal Financial Statement
  • Start-up Expenses and Capitalization
  • Financial Plan

Students should learn how to effectively promote business online by developing a targeted online marketing strategy that engages potential customers throughout the digital landscape.

This subject covers how to evaluate a website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads.

This subject also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset.

Upon completing this foundational digital marketing course, you’ll be equipped with skills and strategies that can help you navigate today’s online landscape and develop a smart plan of action.

Topics Include:

  • Examine the importance of the top three digital strategies for business, brand, and marketing.
  • Define vital online marketing terms.
  • Explore the components of the digital marketing landscape.
  • Identify the uses of a marketing funnel.
  • Discover the characteristics of an effective website.
  • Recognize the importance behind choosing an effective domain name.
  • Determine the importance of choosing a responsive design.
  • Examine the fundamentals of a conversion funnel.

Innovation
6 Weeks

What is innovation?
Innovation generally refers to changing or creating more effective processes, products and ideas, and can increase the likelihood of a business succeeding. Businesses that innovate create more efficient work processes and have better productivity and performance.

In this subject you will understand the following:

  • Concepts and theories of innovation
  • Factors and tools that can motivate individuals to use creative thinking and apply innovative work practices different approaches to management and leadership which can support or hinder innovation.
  • Research context for new system development.
  • Generate system concepts and options
  • Develop a plan for the system

For entrepreneurs, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can be a catalyst for the growth and success of your business, and help you adapt and grow in the marketplace.

Being innovative does not mean inventing; innovation can mean changing your business model and adapting to changes in your environment to deliver better products or services. Successful innovation should be an in-built part of your business strategy, where you create a culture of innovation and lead the way in innovative thinking and creative problem solving.

Level Beginner
QUALIFICATION BSB50215
Duration Study Weeks: 24
Holidays: 6
Total Weeks: 30
INSTITUTION ACIT
Branch Gold Coast
Seats Available TBA
Domestic Fees CONTACT ADMISSIONS
International Fees CONTACT ADMISSIONS

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